It Has Never Been More Important to Understand Social Media to Grow Your Customer Base
As a business owner, I understand the importance of growing your business via social media. From growing your Facebook and Instagram following to increasing your sales with digital ads, I am here to help. Check out our blog below for FREE tips to grow your business and schedule your consultation to get a customized marketing plan when you’re ready BUT here are some tips to get you started.
CONSISTENCY IS KEY
Do you find yourself running out of time and unable to post every day? Don’t beat yourself up. Pick one day of the week to plan your posts and use a scheduler app such as Social Report, Promorepublic, Tailwind, or Buffer to make sure you are at least posting once a day. Your followers want to hear from you.
DON’T BE AFRAID TO GIVE YOUR AUDIENCE SOMETHING FOR FREE
I know this may seem to be the opposite of your goal to make money, but that’s simply not true. Gifting content is actually a good way to build value with your audience by increasing customer awareness and ultimately works to close the sale. Freebies (also called lead magnets) can be any of the following:
- Video Tutorials – Ex. How to Create an Amazing Up-Do Hairstyle in 5 Minutes
- Steps To Do Something – Ex. 7 Steps to Nail Your Next Audition
- How To Do Something – Ex. How to Properly Wear a Fanny Pack
Something as simple as giving your audience the steps to properly complete a task adds to your credibility because you’ve just provided your potential customer valuable information they can use. Setting yourself apart as an expert in your field and earning your customers’ trust is paramount in any effort to grow your customer base or have your audience purchase from you.
HAVE A PLAN TO FLIP FREE CONTENT TO PAID PRODUCTS AND SERVICES
Understand how to use your free content to capture email addresses or phone numbers to begin your top of the funnel marketing strategies. (Click here to learn more about top of the funnel strategies.) From there you will be able to give the audience your lead magnet (freebie) and later convert the interested customer into a paying one by placing them in your funnel.